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Blog posts of '2019' 'January'

TaylorMade Golf Introduces Revolutionary M5 & M6 Irons

TaylorMade Golf, recently announced the fourth and most innovative generation of its high-performance line of M series irons. Featuring the company’s new revolutionary SPEED BRIDGE™ technology, the all-new M5 & M6 irons have been engineered to both further increase distance and enhance sound and feel

 

M6 Irons

Explosive Distance, Maximum Forgiveness

Available in-store 14.02.19

M5 Irons

Explosive Distance, Precise Control

Available in-store 14.02.19

 

SPEED BRIDGE – A Breakthrough in Iron Engineering

Completely new for 2019, M5 & M6 irons with SPEED BRIDGE incorporate a high strength, mass-efficient structural beam spanning across the cavity back of the iron to connect the topline with the back bar of the iron.By connecting these specific points, TaylorMade has created a significant technological breakthrough in game improvement iron design.

Through extensive use of computational modeling and optimisation, the SPEED BRIDGE uses minimal mass to stabilise the iron by supporting the topline and upper face area at the exact location that vibrates at impact. The increased rigidity in the topline and upper perimeter of the face delivers improved sound and feel with increased ball speed from a more flexible Speed Pocket. The SPEED BRIDGE is the key to unlocking the ability to design M5 and M6 irons with a thru-slot Speed Pocket, our most flexible Speed Pocket to date.

With the introduction of SPEED BRIDGE, the company’s most iconic technologies have been united in perfect harmony to deliver game changing performance for players of all levels.

 

HYBRAR Compression Damper

In both the M5 & M6 irons, TaylorMade engineers have implemented a new HYBRAR damping system and multi-material badges to control and minimise vibration for a soft and solid feel. Due to the stiffer topline, the maximum point of deflection of the iron face at impact is lower than previous designs. The lower deflection point is aligned with the HYBRAR damper allowing it to activate more quickly at impact and dampen unwanted vibrations more efficiently. The ABS/aluminum structure combined with viscoelastic adhesive serves to further improve sound and feel at impact.

Introducing the Callaway Epic Flash Driver

Artificial Intelligence, Real Ball Speed.

The new Epic Flash driver employs a new Callaway technology called Flash Face to help golfers get more ball speed for more distance. That great feeling you get when you make a good swing and crush one off the tee? Flash Face makes the ball go faster and farther.

How? Flash Face’s unique, internal mapping consists of dozens of subtle ripples flowing from heel to toe. Though the size, height and configuration of the ripples appears random, they in fact work together cohesively to elevate COR in the face’s centre region. That convention-defying accomplishment results in a significant ball speed boost for a noticeable distance increase when you make solid contact, helping make your longest drives go even longer.

“Callaway’s new driver is seriously unlike anything I’ve ever hit before. The ball speed, distance, sound…it just pushes the boundaries of everything I thought I knew about driver technology. I cannot wait until golfers all over the world try it out.”

PHIL MICKELSON

 

Artificial Intelligence and Machine Learning

Flash Face’s sophisticated architecture was created by Artificial Intelligence – the first known instance of using A.I.in the golf equipment industry — and “Machine Learning,” a field of computer science that uses statistical techniques to give computer systems the ability to “learn” with data without being explicitly programmed. Through Machine Learning our computers cycled through 15,000 face iterations, learning from each one, before arriving at Flash Face.

New Flash FaceTechnology For Faster Ball Speed

Callaway engineers used Artificial Intelligence and Machine Learning to create a radically different face design to promote faster ball speed in the center region of the face.

Epic Flash

Get Custom Fitted at Silvermere Now

Available in-store 1.02.19

Epic Flash

Get Custom Fitted at Silvermere Now

Available in-store 1.02.19

 

Epic Flash Sub Zero

Advanced head shape and internal weighting create a rare combination of high MOI and low spin in a player’s driver, resulting in more forgiveness and longer distance.

 

Epic Flash Fairway Woods

Epic Flash Fairway Woods feature groundbreaking new Flash Face Technology to help golfers of every level and swing speed get more ball speed and distance.

Callaway Epic Flash Demo Day UK

Product Launch Event 2019

Get Your First Look At Callaway’s New Product Line at Silvermere

Callaway Fitting Event at Silvermere: Saturday 26th January, 10:00am-4:00pm

Join us for the launch of Callaway’s brand new 2019 line up of golf equipment.

Get fitted for the highly anticipated Epic Flash, Apex ’19 and Big Bertha ’19 before anyone else at Silvermere Golf Complex

Custom Fitting is one of the most important aspects of improving your golf. By working with you, Callaway’s experienced team of Custom Fit Specialists are dedicated to finding you the right head model and then optimise it for loft, lie, shaft and grip, to get every inch out of your game.

PING Introduces G410 Line-up

Significant advancements in custom fitting while increasing both forgiveness and ball speed highlight the G410 Plus and SFT drivers. Movable-weight technology offers a simple way to customize your driver for a desired ball flight so you can swing fearlessly and hit a lot more fairways. Trajectory Tuning 2.0 expands your loft and lie options utilizing a new patented eight-setting, lightweight hosel.

Available for Custom Fitting 06.02.19

Shop In-Store 07.03.19

 

 

PING Introduces G410 Iron, Compact Distance Model

In the G410 iron, PING have taken game-improvement technology and reshaped it, giving the model less offset and a shorter blade length while maintaining MOI to create the most forgiving iron on the market for its size.

To generate power, face hinging and a larger flexing zone increase ball speeds for more distance and higher peak trajectories so you’re able to hit and hold more greens. Feel and sound are improved with a co-molded cavity badge that damps vibrations.

Available for Custom Fitting Now

Shop In-Store: 07.02.19

 

PING

G410 Fairways, Hybrids & Crossover

Fairways

Powered by a forged, maraging steel face, the G410 fairway woods are engineered to launch the ball easily and deliver faster ball speeds on a penetrating trajectory that maximises distance. A shallower face and efficient CG placement elevate MOI for tighter dispersion. For fine-tuning your fit, a new lightweight eight-position sleeve offers a wider range of loft (±1.5°) and lie combinations.

Hybrids

PING’s first-ever adjustable hybrid allows you to customise your ball flight eight different ways through more loft (+- 1.5˚) and lie combinations for consistently better results. Thinner and more flexible, the maraging-steel face generates faster ball speeds and higher launch so you carry trouble while hitting (and holding) more greens. A larger profile provides added stability and helps elevate MOI heel to toe.

Crossovers

With a heavier tungsten toe weight for added forgiveness, a maraging-steel face for faster ball speed and max shot height, and a more compact and stable head, PING’s third Crossover family combines the precision and control of an iron with the speed and forgiveness of a hybrid. Available in all 10 color codes (lie angles).

Available for Custom Fitting Now

Shop In-Store: 07.02.19

Taylormade Spider X

SPIDER X

 

Changing the putter game — again. Introducing #SpiderX, an optically engineered and redesigned putter that provides better alignment and visualisation so you can hole more putts. #PureRoll

 

ENHANCED STABILITY YOU CAN SEE

 

 

 

The X Philosophy

Spider X revolutionizes the way we achieve optimal stability and alignment by re-engineering the mass properties of the head and introducing a new optically engineered True Path Alignment System

 

Increased Stability

Spider X features a redesigned head with a steel frame that is 30% heavier to minimize twisting


The X Design

New True Path Alignment System helps visualize the intended target line for improved putting accuracy

Spider X improves mass properties and stability by utilizing a heavy 320g frame with extreme perimeter weighting

 

 

Redesigned Weight Ports

Redesigned weight ports (2g, 6g, or 12g) enable personalization of feel and stability

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